Posted on Tue 17 November 2020

this one trick always backfires

In the last few years, email marketers have started sending streams of messages that reference each other, apparently attempting to induce a feeling of an existing relationship, and then shame that I am somehow not carrying my end of it.

This does not work anymore.

My internal evaluator has been so overloaded by these pathetic (literally; look it up) entreaties that I am starting to view non-marketing emails with a skeptical eye. “Oh really?” asks my stream of consciousness. “My boss wants to meet at a different time tomorrow? You expect me to fall for that? NEVER.”

Plaintive whines about “Did this email slip through the cracks?” or “Can we reschedule? [an appointment that was never made]” are now instantly rejected.

Tough noogies, marketers.

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